ACTIF SIGNAL, JIMMY FAIRLY’s partner in France and Europe, produced 2 Led illuminated signs (front and inside) for this Parisian outlet.
Born in 2010, the French brand that has dusted off the trade has just opened its hundredth Paris boutique, on the highly sought-after Rue de Bretagne in the Marais district. Apart from pairs of glasses and an eye-testing machine, the place shares none of the traditional codes of opticians.
Optician JIMMY FAIRLY inaugurates its new 100th boutique in the Marais district of Paris. Between Millennial Pink and space travel – JIMMY FAIRLY 3000.
Inspiré du film 2001, l’Odyssée de l’espace de Stanley Kubrick, le magasin du Marais de 40 m² puise également dans le Millennial Pink, cette teinte rosée qui affole la génération milléniale, cœur de cible de Jimmy Fairly. Devanture façon matelassage, intérieur octogonal, marbre veiné, tweed, tout est rose pour donner le sentiment d’entrer dans un univers parallèle où vivre une expérience client aussi fluide qu’agréable
Un grand merci aux équipes de JIMMY FAIRLY pour leur précieuse coInspired by Stanley Kubrick’s film 2001: A Space Odyssey, the 40 sq. m. store in the Marais district of Paris also draws on Millennial Pink, the rosy hue that has the millennial generation, Jimmy Fairly’s core target, in a frenzy. The quilted frontage, octagonal interior, veined marble and tweed are all pink, giving the impression of entering a parallel universe where the customer experience is as fluid as it is pleasant.